Today in retail: Adidas relies on partnerships
In today’s top retail news, Adidas is leveraging partnerships for new revenue and a path to a more digital business, while UK brick and mortar retail gearing up for the first 4-star Amazon store outside of the United States. Expands its digital platform to sell a car to dealerships in 11 new states, and department stores are hoping the beauty products can help bring back the traffic they’ve lost.
Adidas leverages partnerships for new revenue as part of strategic realignment and crimped offering
A series of collaborations and partnerships are preparing Adidas to pursue its ambitions of digital and direct-to-consumer growth, meeting consumers where they are instead of waiting for feet to find them. Earlier this week, the German shoe giant and Xbox unveiled a limited-edition sneaker to celebrate the gaming console’s 20th anniversary; and a few days later, Adidas announced that it would be launching a resale program using thredUP’s Resale-as-a-Service platform.
UK brick and mortar retail scene equipped to handle Amazon entry
After launching its first 4-star store in New York in 2018, Amazon chose the UK Bluewater Shopping Center in Kent as the location of its first 4-star store outside of the US. of non-food items from Amazon.co.uk’s main categories – those rated four stars and above by customers – including books, electronics, games and housewares.
CarGurus expands Instant Max Cash offering to more US markets
CarGurus is expanding its Instant Max Cash Offer feature to 11 new states and Washington, DC, allowing nearly half of US consumers to use the platform. Customers can access the CarGurus website, enter information about their vehicle – make, model, mileage, etc. – and a place where the car can be collected and delivered to a dealer. Sellers will then receive offers from dealerships, and payment is made when the vehicle passes inspection.
Department stores bank on new beauty products to boost sales
JCPenney is embarking on a massive push into the prestige beauty space, hoping to bring back customers and replace its old in-store partnership with Sephora. Unlike other retailers, such as Kohl’s and Target, which have partnered with well-known beauty brands to bolster their beauty product offering, JCPenney has instead chosen to place its own name at the top of the effort – JCPenney Beauty – while collaborating with Thirteen Lune, an e-commerce site focused on beauty brands created by the founders of Black and Brown.