5 game-changing e-commerce trends for 2022
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The year 2021 has inspired an incredible change in the e-commerce industry following the effects of Covid in 2020. From improved automation and artificial intelligence to virtual and augmented reality, the pandemic caused a paradigm shift from the “normal way” of things to “the new way.”
These new changes have forced many e-commerce companies to embrace a new way of doing business.
A quick example is how Amazon, the world’s largest online retailer, failed to meet one-day delivery for inedible items and same-day delivery for edible items it had promised its customers. Premium.
To solve this problem, Amazon introduced “Amazon Scout”. This fully electric self-contained delivery system rolls along the sidewalk at the pace of the walk and delivers directly to customers. With a big player like this in e-commerce pivoting to an advanced delivery method, a chain of new trends in e-commerce will emerge.
Related: Beginner’s Guide to Building a Profitable Ecommerce Business
The lasting impact of the pandemic puts the U.S. e-commerce industry at $ 1,000 billion by 2022 – and here are five trends that will help.
1. Voice search for shopping
Whether you’re at home, in the office, or just about anywhere, just talking to one of your voice-activated gadgets makes things a lot easier. It’s no wonder voice search AIs like Apple’s Siri, Amazon’s Alexa, and Google’s Assistant are tapping into it.
Current statistics estimate that the voice assistants and speakers market will reach around $ 4 billion in 2022. With voice buyers expected to grow 55% and voice purchases to reach $ 40 billion by 2022, it can be assumed that it will be a trend.
For eCommerce business owners, this creates an opportunity to use voice search optimization strategies to rank for keywords and phrases that are ideal for voice search queries.
2. Request for customized products
It’s almost impossible to fully satisfy a customer – and having them sorted into multiple categories doesn’t exactly solve the problem.
However, product customization makes a difference in customer satisfaction due to the exclusivity of customers during the purchase. In return, 22% of consumers are willing to share their data.
Nike, for example, in its edition of Lunarglide shoes, allows customers to create their designs and choose their favorite colors. The same goes for Enfamil, which asks future mothers for the due dates to provide personalized information throughout pregnancy.
More brands are embracing this practice, and in 2022, most ecommerce businesses will follow suit, as personalization facilitates the shopping experience for customers and builds brand loyalty.
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3. Customer service management with chatbots
For medium to large e-commerce businesses, customer service is a big part of the business. Processing customer inquiries is a part; resolving those queries is another – and few companies can afford to hire thousands of customer service reps to do it.
Meanwhile, the advancement of chatbots over the past few years has made it easier for customer service to work. Integrating chatbots into your customer service is the best decision you can make right now, as they can perform a lot of different tasks:
- Collect feedback from surveys.
- Answer frequently asked questions (FAQ).
- Suggest product recommendations.
- Inform about current sales offers.
All of these tasks can facilitate faster and more accessible communication with thousands of customers at a time, each with personalized responses based on customer requests.
4. Augmented and virtual reality for shopping
Visiting an online store and buying any item you want is nice because it saves you time and effort. However, there is a gap between what you see online and what it looks like when delivered.
Augmented and Virtual Reality (AR / VR) fills this gap by showing you what the product looks like in real life and how it will fit into your daily lifestyle.
This gives consumers the confidence to make smart purchasing decisions. About 71% of consumers agree that they will shop more often from e-commerce brands that use virtual reality.
Based on this, an estimate of more than 120,000 stores will use AR in 2022 to provide a better shopping experience for customers.
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5. Omnichannel selling
Focusing on one channel to sell your products and get the most out of it by bringing in customers directly shows that you are doing everything right, especially in customer acquisition.
However, this limits your chances of connecting with other interested customers on different channels. Statistics from Sprout Social show that about 84.9% of customers won’t buy an item until they’ve seen it several times. Global Web Index also shows that 37% of users use social media to search for products and brands.
Meanwhile, expanding your reach to social media platforms and major online retail websites like Amazon, eBay, and Etsy puts you right in front of your potential customers.
This trend is the key driver for large companies like Amazon, with 52% of units sold on its website coming from third-party sellers. To maximize this opportunity for your ecommerce business, start entering new markets to attract a larger audience.